Memetic Engineering

Memetic engineering is the process of creating, modifying, and spreading ideas, behaviors, or cultural phenomena—referred to as "memes"—to influence societal thought and behavior. It draws from the concept of memes as units of culture that replicate and evolve, similar to genes in biology. By strategically shaping these ideas, individuals or groups aim to promote specific values, trends, or innovations. This practice can be observed in marketing, social movements, and online communities, where effective communication techniques foster the widespread acceptance of new concepts, helping to steer public opinion and cultural norms.