meme theory

Meme theory, originating from the work of evolutionary biologist Richard Dawkins, suggests that ideas, behaviors, and cultures spread and evolve similarly to genes. A "meme" is an idea that replicates and transmits across individuals through imitation. Examples include popular phrases, fashion trends, or social behaviors. Just as genes are subject to natural selection, memes that resonate with people are more likely to be shared and adapted, influencing culture over time. This theory helps explain how and why certain ideas gain popularity while others fade away.