Membership retention

Membership retention refers to the ability of an organization to keep its members over time. It's about maintaining ongoing engagement and satisfaction so members choose to renew or stay active rather than leave. High retention indicates members find value and trust in the organization, contributing to its stability and growth. Strategies to improve retention include providing relevant benefits, excellent service, and continuous communication. Essentially, it’s about building strong relationships that encourage members to remain committed and involved long-term.