Member Services Association

The Member Services Association (MSA) is a professional organization dedicated to supporting and enhancing the quality of customer service within member-based organizations, such as credit unions, associations, or businesses. It provides resources, education, and networking opportunities to help professionals improve member experiences, develop best practices, and promote the value of delivering excellent service. Essentially, MSA encourages organizations to build strong, trust-based relationships with their members, ensuring satisfaction and long-term loyalty through dedicated service excellence.