member-centric insurance model

A member-centric insurance model focuses on prioritizing the needs and preferences of the insured individuals. It emphasizes personalized service, transparent communication, and tailored coverage options to enhance the overall experience. Instead of viewing members as just policyholders, this approach treats them as active participants by involving them in decision-making and providing support that aligns with their unique healthcare needs. The goal is to build trust, improve health outcomes, and ensure members feel valued and understood throughout their insurance journey.