Meetings industry trends

The meetings industry is evolving with a focus on hybrid events that combine in-person and virtual participation, making gatherings more flexible and accessible. Technology plays a key role, with innovative tools enhancing engagement and experience. Sustainability is increasingly prioritized, aiming to reduce environmental impact. Personalization and data-driven insights are used to tailor experiences to attendees’ needs. Additionally, safety and health considerations remain important, influencing venue design and event formats. Overall, the industry is adapting to technological advances and changing attendee preferences to create more effective, inclusive, and sustainable events.