Meetings, Incentives, Conventions, Exhibitions (MICE)

MICE stands for Meetings, Incentives, Conventions, and Exhibitions. It’s a segment of the tourism industry focused on organizing and hosting professional events. "Meetings" are gatherings for business or organizational purposes. "Incentives" are rewarded trips to motivate employees or partners. "Conventions" are large conferences bringing together groups with similar interests. "Exhibitions" showcase products or services to attract buyers or clients. MICE events facilitate networking, knowledge sharing, and business growth. This industry attracts international visitors, boosts local economies, and requires specialized planning and venues to ensure successful events.