Meetings, Incentives, Conventions and Exhibitions (MICE)

MICE stands for Meetings, Incentives, Conventions, and Exhibitions, and it refers to a specialized segment of the tourism industry focused on business events. Meetings are gatherings of people to discuss work topics, incentives are reward trips for employees or partners, conventions are large gatherings of industry or professional groups, and exhibitions are events showcasing products or services. These events attract participants from different locations, boost local economies, and require detailed planning and coordination. MICE is essential for networking, knowledge sharing, and business development, playing a key role in the global business landscape.