Meetings, Incentives, Conferences, and Exhibitions (MICE)

MICE stands for Meetings, Incentives, Conferences, and Exhibitions, describing a specialized segment of the hospitality and tourism industry. It involves organizing and hosting events where businesses, organizations, or professionals gather for discussions, networking, training, or showcasing products. Meetings are small gatherings; incentives are travel rewards for employees; conferences are large, formal gatherings for education and collaboration; exhibitions are trade shows displaying products or services. The MICE industry plays a vital role in fostering business relationships, knowledge sharing, and economic growth by providing venues, logistics, and services tailored to these events.