Medium is the Message

"The medium is the message" is a concept by Marshall McLuhan that suggests the way information is delivered (the medium) influences how it affects us, often more than the actual content. For example, watching news on social media versus reading a newspaper impacts our perception, interaction, and understanding differently. The technology or platform used shapes our experience and societal responses. Essentially, the medium's characteristics—its speed, intimacy, or reach—play a crucial role in shaping our culture and behavior, regardless of what the message itself is.