Medienanalyse

Medienanalyse, or media analysis, involves systematically examining media content—such as news articles, broadcasts, social media, or advertisements—to understand themes, messages, and their impact. It helps identify patterns, biases, or trends within media communication. Professionals use Medienanalyse to assess how information influences public opinion, political discourse, or market behavior. The process includes evaluating language, imagery, source credibility, and audience reception, providing insights into how media shapes perceptions. Overall, Medienanalyse is a tool for critically understanding media's role in society and ensuring informed, responsible engagement with information.