media transcoding

Media transcoding is the process of converting digital audio or video files from one format or quality to another. This allows media to be compatible with different devices, platforms, or network conditions. For example, converting a high-resolution video into a smaller file size for streaming on a smartphone, or changing a video format so it plays smoothly on a specific media player. Transcoding helps ensure that content can be accessed and enjoyed seamlessly across various devices and services, optimizing quality, performance, and compatibility.