media richness theory

Media richness theory suggests that different communication channels vary in their ability to effectively convey information depending on their capacity to handle immediate feedback, multiple cues (like tone, body language), and personalization. Richer media, such as face-to-face conversations, allow for richer, more nuanced exchange, making them ideal for complex, emotional, or ambiguous messages. In contrast, leaner media like emails or text messages are better suited for straightforward, less sensitive information. The theory helps individuals choose the most appropriate communication method based on message complexity and context to ensure clarity and understanding.