"Media Reference Guide"

A Media Reference Guide is a document that provides clear instructions and standards for how a company or organization presents itself to the media. It includes details such as correct names, logos, branding, messaging, and preferred language to ensure consistency across all communication channels. Essentially, it helps writers, journalists, and marketing teams communicate accurately and professionally, maintaining a unified image. This guide ensures that media coverage reflects the organization’s identity accurately and effectively, making it easier to manage public relations and brand reputation.