media reception

Media reception refers to how audiences interpret and respond to media content such as news, television, social media, or advertisements. It involves analyzing viewers’ or readers’ perceptions, feelings, and understandings of the material, which can vary based on individual experiences, cultural background, and context. Understanding media reception helps creators and researchers see how messages are received, whether they are understood as intended, and how they influence opinions or behaviors. It highlights the interactive nature of media, emphasizing that audiences are active participants shaping meaning through their engagement.