Media Ratings

Media ratings are a way to measure the popularity or reach of a television, radio, or online program. They indicate what percentage of a target audience is watching or listening at a specific time. For example, a TV show with a high rating means many people in the intended demographic are tuned in. Advertisers use these ratings to decide where to allocate their advertising dollars, aiming to reach the largest or most relevant audience. Ratings help networks and content creators assess performance, make programming decisions, and attract advertisers by demonstrating a show's significance.