Media Rating Council (MRC)

The Media Rating Council (MRC) is a nonprofit organization that sets standards and audits the measurement of advertising and media consumption. Its goal is to ensure that data on how many people watch ads or use media is accurate, consistent, and trustworthy. By establishing guidelines and providing certification, the MRC helps advertisers, agencies, and publishers rely on reliable metrics, improving transparency and accountability in the media industry. Essentially, it acts as a neutral watchdog to confirm that media measurement services deliver credible and standardized data.