Media Rating Council

The Media Rating Council (MRC) is a nonprofit organization that sets standards and provides accreditation to ensure accuracy and honesty in media measurement, such as online advertising metrics. Their goal is to promote transparency and trust by verifying that the numbers reported—like website views or ad impressions—are reliable. This helps advertisers, publishers, and agencies make informed decisions based on consistent and credible data. Essentially, the MRC acts as an industry watchdog that upholds quality and integrity in media measurement practices.