Media Measurement Coalition

The Media Measurement Coalition is a collaborative effort among industry organizations to develop consistent and reliable ways to measure media audiences and content reach. Its goal is to create standardized tools and metrics, enabling advertisers, broadcasters, and other stakeholders to accurately assess how many people watch or listen to their media. This ensures transparency, comparability, and trust in media data, helping everyone make informed decisions about advertising and content distribution. In essence, it’s about creating a unified approach to understanding media consumption across different platforms.