Media Liaison

Media liaison refers to the role or function of communicating and building relationships between an organization and the media, such as journalists and news outlets. This involves sharing news, answering questions, and providing information to help ensure accurate coverage. A media liaison serves as a point of contact, facilitating dialogue to promote the organization’s interests while also supporting the press in their reporting needs. Effective media liaison helps enhance an organization’s public image and can influence how stories are presented in the media.