Media influence on voting

Media influence on voting refers to how news outlets, social media, and other communication channels shape voters' opinions and decisions. They provide information, frame issues, and highlight certain candidates or policies, which can raise awareness or sway perceptions. The way media presents stories—highlighting positive or negative aspects—can impact trust and candidate popularity. Additionally, personalized algorithms can reinforce existing beliefs, affecting voters' exposure to diverse viewpoints. Overall, media plays a significant role in informing and shaping electoral choices, but its influence depends on the sources and information voters engage with.