Media franchise

A media franchise is a collection of related creative works, such as movies, TV shows, books, video games, and merchandise, built around a central character, story, or concept. It extends across multiple platforms and often includes marketing, merchandise, and other products to create a unified brand experience. Franchises benefit from ongoing popularity and can generate significant revenue by expanding the original idea into various forms of entertainment and commerce. Examples include Marvel's superhero universe or the Harry Potter series, where a core story or characters are developed into a broad array of related media and products.