Media Exposure

Media exposure refers to the extent and nature of an individual's or a group's contact with various forms of media, such as television, radio, internet, newspapers, and social media. It influences how people receive information, entertainment, and perspectives from the world around them. The degree of exposure can affect opinions, attitudes, and behaviors by shaping perceptions and knowledge about current events, social issues, or products. Understanding media exposure is essential for analyzing its impact on society, public opinion, and individual decision-making, as it highlights the importance of the media environment in daily life.