Media encoding

Media encoding is the process of converting audio or video data into a specific format so it can be easily stored, transmitted, and played back across different devices and platforms. It involves compressing the original media to reduce file size while maintaining quality. Different encoding formats, called codecs, balance quality and file size based on the intended use, such as streaming, editing, or archiving. Basically, encoding ensures your media files are compatible, efficient, and suitable for their purpose, whether you're sharing videos online or saving recordings for future use.