Media Dependency Theory

Media Dependency Theory suggests that the more people rely on media for information, entertainment, or social connection, the more influence media has over their perceptions, opinions, and behaviors. This dependency increases when real-world sources are limited or unclear, making individuals more vulnerable to media messages. Essentially, if someone depends heavily on media to understand their environment, media can shape their views and decisions more strongly. The theory highlights the close relationship between media consumption and societal or individual understanding, especially during times of crisis or uncertainty.