media costs sharing

Media costs sharing is a process where multiple parties—such as brands, agencies, or partners—divide the expenses of advertising campaigns. Instead of one entity paying the full cost for media placements like TV, online ads, or billboards, these costs are proportionally split based on agreed-upon terms. This approach helps manage budget distributions fairly, optimize resource utilization, and ensure all involved parties contribute relevant amounts to achieve the campaign’s goals. Clear agreements and tracking are essential to ensure transparency and proper sharing of costs throughout the campaign lifecycle.