Media Content Analysis

Media Content Analysis is a research method used to systematically examine and interpret media materials like articles, broadcasts, or social media posts. It involves categorizing and quantifying specific elements, such as themes, messages, or biases, to understand how information is presented and what it reveals about society, culture, or public opinion. This process helps researchers identify patterns, trends, and influences in media content, providing insights into how media shapes perceptions and behaviors. It’s a valuable tool across fields like communication, marketing, and social sciences for making evidence-based assessments of media.