media attribution

Media attribution is the process of identifying and assigning credit to specific marketing channels or touchpoints that influence a customer's decision to purchase or engage. It helps businesses understand which ads, platforms, or campaigns are most effective in guiding customers along their journey. By analyzing data across channels like social media, email, search, and TV, companies can make informed decisions on where to allocate their marketing budget and optimize strategies for better results. Essentially, media attribution reveals the impact of each marketing effort in contributing to a conversion or sale.