Media Asset Management (MAM)

Media Asset Management (MAM) is a system used to organize, store, and retrieve digital media files such as videos, images, and audio. It helps media organizations efficiently track and access their large collections of content, ensuring files are easy to find and protected. Think of it like a digital library for media files, where assets are categorized, tagged, and stored systematically. MAM systems streamline workflows, improve collaboration, and ensure that valuable media assets are secure and readily available for editing, broadcasting, or distribution.