Media and Communication Theory

Media and Communication Theory explores how information is transmitted and received through various channels, such as television, social media, or print. It examines the impact of media on society, culture, and individual behaviors. Key theories, like the Agenda-Setting Theory, show how media influences what topics are considered important, while the Uses and Gratifications Theory focuses on why audiences engage with specific media for their needs. Overall, these theories help us understand the complex relationship between media, messages, and the people consuming them, shaping our perceptions and interactions in today’s world.