Meat Standards Australia (MSA)

Meat Standards Australia (MSA) is a quality assurance system that grades beef based on factors like breed, feed, age, and how the animal was slaughtered, as well as how the meat is aged and prepared. It aims to predict and deliver consistent, high-quality beef that meets customer preferences, ensuring tenderness, flavor, and juiciness. MSA uses scientific assessments and taste tests to assign a grade, helping producers and retailers provide better meat and consumers enjoy a reliable eating experience. It is widely used in Australia to improve beef quality and consumer satisfaction.