Measuring Innovation

Measuring innovation involves assessing how effectively an organization creates and implements new ideas, products, or processes that add value. This can include tracking investments in research and development, counting new products or services launched, or analyzing improvements in efficiency and market competitiveness. The goal is to understand how innovation contributes to growth and adaptability, providing insights that guide strategic decisions. Essentially, it’s about finding meaningful ways to quantify creative efforts and their impact on the organization’s success.