Measurement of Human Behavior

Measuring human behavior involves observing and quantifying actions, reactions, and patterns to better understand why people do what they do. This can include using surveys, interviews, or tracking physical activity, emotions, and decision-making processes. The goal is to gather objective data that reveals trends, motivations, or outcomes related to individual or group behavior. These measurements help researchers, clinicians, and organizations improve interventions, support mental health, or enhance performance by providing insights based on actual behavior rather than assumptions.