Measurement & Evaluation of PR

Measurement and evaluation of PR involve assessing how well public relations efforts achieve their goals. Measurement uses specific tools and metrics, such as media coverage, social media engagement, or event attendance, to quantify outputs. Evaluation goes deeper by analyzing whether these activities influenced public perception, behavior, or reputation. Together, they help organizations understand the effectiveness of PR strategies, guiding future decisions and ensuring resources are used efficiently. Essentially, it’s about tracking results and interpreting them to determine the true impact of PR campaigns.