McLuhan Institute

The McLuhan Institute is an organization dedicated to studying and promoting Marshall McLuhan's ideas about how media and technology influence society and human perception. Named after the influential media theorist, it explores how new communication tools shape culture, thought, and behavior, fostering understanding of media’s role in our lives. The institute offers research, educational programs, and resources to deepen comprehension of media's impact, emphasizing the importance of critical engagement with evolving technologies in a rapidly changing world.