McKinsey Design

McKinsey Design is a specialized approach within McKinsey & Company that focuses on helping organizations create better products, services, and experiences through design principles. It combines deep understanding of user needs with strategic business insights to develop innovative solutions. By integrating design thinking into their consulting process, McKinsey Design helps companies enhance customer engagement, improve brand perception, and drive growth. Essentially, it leverages design as a strategic tool to transform and differentiate businesses in competitive markets.