McKay's theory of communication

McKay's theory of communication emphasizes that effective communication involves not just the exchange of words, but also understanding the context, emotional tone, and underlying messages between people. It highlights that communication is a dynamic process influenced by individual perceptions, cultural backgrounds, and relationships. Clearer understanding and meaningful dialogue stem from active listening, empathy, and awareness of non-verbal cues. The theory encourages assessing both what is said and how it is conveyed, recognizing that true communication requires mutual effort and ongoing interpretation to bridge differences and foster connection.