McKay's principles of negotiation

McKay's principles of negotiation emphasize the importance of understanding both your needs and the other party’s goals, fostering mutual respect and communication. Key ideas include preparing thoroughly, building trust, listening actively, and seeking win-win solutions that satisfy both sides. It’s about finding common ground rather than winning at the other's expense, ensuring the relationship remains positive. Flexibility and patience are crucial, along with clear, honest dialogue. Ultimately, the goal is to reach agreements that are fair, sustainable, and build long-term cooperation.