McFadden's (various locations)

McFadden's work, often associated with the development of discrete choice models like the multinomial logit model, focuses on understanding how individuals make decisions among multiple options based on their preferences and characteristics. His models estimate the probability of choosing a particular alternative, considering factors such as price, features, or context. For example, in transportation, his models can predict whether someone chooses driving, biking, or public transit. McFadden’s contributions help designers and policymakers optimize options and predict behaviors, making systems more efficient and aligned with user preferences. His work is foundational in fields like transportation planning, marketing, and economics.