Image for McDonaldization (George Ritzer)

McDonaldization (George Ritzer)

McDonaldization, a concept developed by George Ritzer, describes the process by which society adopts principles from fast-food chains like efficiency, calculability, predictability, and control. This leads to a standardized, streamlined approach to various sectors, emphasizing quick service, uniformity, and cost-efficiency. While it can make services more accessible, it can also reduce individuality, creativity, and human interaction, affecting how we experience work, shopping, education, and more. The idea highlights both the benefits and drawbacks of a world increasingly shaped by the logic of fast, efficient systems.