McDonald’s marketing campaigns

McDonald's marketing campaigns focus on creating strong brand awareness and customer loyalty through a mix of advertising, promotions, and digital engagement. They emphasize signature products like fries and the Big Mac, often using catchy slogans and appealing visuals. Campaigns target specific audiences such as families, young adults, and kids, utilizing TV, social media, and special offers. They also adapt to trends by promoting healthier options or exclusive deals. Ultimately, McDonald's aims to reinforce its image as a convenient, affordable, and tasty dining choice, encouraging repeat visits and maintaining its global presence.