McClelland's Human Motivation Theory

McClelland's Human Motivation Theory suggests that people's actions are driven by three primary needs: the need for achievement (wanting to succeed and accomplish goals), the need for affiliation (desiring friendly relationships and social connections), and the need for power (seeking influence and control over others). Different individuals prioritize these needs differently, influencing their behavior, choices, and motivation in personal and professional settings. Understanding these needs helps explain why people pursue certain careers, set particular goals, or act in specific ways to satisfy their core motivations.