McCarthy on Trademarks and Unfair Competition

McCarthy on Trademarks and Unfair Competition is a comprehensive legal treatise that outlines the principles of trademark law in the United States. Written by J. Thomas McCarthy, the work emphasizes the importance of trademarks in protecting brand identity and consumer trust. It discusses how trademarks prevent unfair competition by ensuring that consumers can distinguish between different products and services. The treatise covers registration, protection, enforcement, and the legal remedies available for trademark infringement, making it a foundational resource for understanding trademark rights and their implications in business and commerce.