Image for Max Clifford (British Public Relations Practitioner)

Max Clifford (British Public Relations Practitioner)

Max Clifford was a British public relations practitioner known for representing celebrities and high-profile clients, often working behind the scenes to manage their public image. He became famous in the 1980s and 90s for his skill in handling media relations, turning personal stories into newsworthy events. Clifford's career, however, also garnered controversy; he was convicted in 2014 of multiple sexual offenses, which tainted his legacy. Despite his significant influence in PR, his legal troubles highlighted the ethical complexities within the industry, underlining the importance of accountability in public figures and those who represent them.