Matt Cutts - Google

Matt Cutts is a former Google engineer and influential figure in search engine optimization (SEO). He led Google's Webspam team, which focused on improving search results by combating spammy content and ensuring high-quality websites rank better. Cutts was known for his clear communication about Google's algorithms and best practices for website owners, often sharing insights through videos and blogs. His work helped demystify how Google’s search engine operates, guiding webmasters to create better and more relevant online content, ultimately improving the overall user experience on the internet.