Matt Cutts (Former Head of Web Spam)

Matt Cutts is a computer scientist who was a leading figure at Google, primarily responsible for understanding and combating website spam—those attempts to unfairly influence search rankings. As the head of Google's Web Spam team, he worked to ensure that search results remain fair, relevant, and useful for users by developing and implementing rules and algorithms to detect and penalize spammy practices. His role involved transparency, sharing insights on best practices for website optimization, and improving the quality of search results for millions worldwide.