Materiality of Media

Materiality of media refers to the significance or importance of information contained within media sources, such as news reports, advertisements, or social media. It determines whether the information is relevant enough to influence decisions, perceptions, or actions. In other words, material media contains details that matter—facts, data, or messages that can affect how individuals understand a situation or make choices. Recognizing materiality helps prioritize credible, impactful information and ensures attention is focused on content that truly influences opinions or outcomes.