Material Semiology

Material semiology is the study of how physical objects and their properties communicate meaning or information. It examines how design, texture, color, and material choices convey messages, evoke emotions, or signify cultural values. By analyzing these tangible elements in context, material semiology reveals how our environment and artifacts influence perception and understanding. It bridges aesthetics, function, and symbolism, emphasizing that the physical qualities of objects are not just functional but also rich in meaning, shaping our experience and interpretation of the world around us.