Master Franchisee

A Master Franchisee is an individual or company granted the rights to operate and develop a franchise within a specific geographic area. They act as the main franchise holder for that region, overseeing the growth of the brand by recruiting, training, and supporting other franchisees. Essentially, they serve as a regional representative of the franchise, earning revenue through franchise fees and royalties while expanding the company's presence locally. This arrangement allows the franchisor to scale more efficiently, leveraging the Master Franchisee’s local expertise and resources.