MassCustomization

Mass customization is a manufacturing and business approach that combines the efficiency of mass production with the ability to tailor products to individual preferences. It allows companies to produce large quantities of a product while still offering customers personalized options, such as color, size, or features. This process uses flexible production methods and advanced technology to meet specific customer needs without significantly increasing costs. Essentially, mass customization enables consumers to have products that feel unique to them, while companies benefit from streamlined production and economies of scale.